Breakout from Bollywood? Internationalization of Indian Film Industry

This paper focuses upon emerging economies as production sites and emergent players on global consumer markets. Using novel and original data, the paper studies the Indian film cluster in Mumbai, Bollywood. It argues that as the world’s biggest commercial film cluster and a conspicuous growth phenomenon in an emerging economy context, Bollywood can be seen as a paradigmatic case for adding to our understanding of the development of film clusters outside the USA, as well as suggesting more general insights into the growth and internationalization of industries in emerging economies. The empirical analysis of the paper points to the importance of home market, government regulation, and industry structure for Bollywood’s recent export growth…

Author: Mark Lorenzen,Florian Arun Taeube

Source: Copenhagen Business School

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Breakout from Bollywood? Internationalization of Indian Film Industry