Car Purchasing Behavior in Beijing: – An Empirical Investigation

This report aims to provide a summary on young Chinese consumers’ car purchase behavior. The outcomes show that car purchasing decision is definitely an essential decision for many of Chinese. Consumers get information from different channels. The outcomes of the study also tells us that Chinese consumers just take “safety” as the utmost essential characteristic and just take “value for money” while the 2nd most significant and “riding comfort” while the third essential characteristic. Chinese consumers just take “after-sale maintenance” and “exterior design/size” while the forth most significant facets when creating the purchase decision. For “exterior design/size”, this implies that Chinese individuals are status-seeking and Chinese people would rather select a bigger car with a great appearance (Mian Zi Che) to exhibit their good social status and would like to get respects from the others. Chinese consumers put minimal importance on resale value that’s because used car market isn’t well toned in China…

Contents: Car Purchasing Behavior in Beijing: – An Empirical Investigation

1. INTRODUCTION
1.1. BACKGROUND
1.2. RESEARCH QUESTIONS
1.3. RESEARCH PURPOSE
2. SCIENTIFIC IDEAL AND PARADIGM
2.1. CHOICE OF STUDY
2.2. PERSPECTIVE
2.3. THEORETICAL AND PRACTICAL PRECONCEPTIONS
2.4. SCIENTIFIC APPROACH
2.5. RESEARCH APPROACH
2.6. THE CREDIBILITY OF RESEARCH FINDINGS
2.6.1. Reliability
2.6.2. Validity
2.6.3. Generalisability
3. RESEARCH METHODOLOGY
3.1. RESEARCH DESIGN
3.2. DATA RESOURCE
3.3. QUESTIONNAIRE DESIGN
3.4. SAMPLING METHODS
3.5. PRE-TEST & PERFORMED WORK
4. THOERITICAL FRAMEWORK
4.1. CONSUMER DECISION PROCESS
4.2. INTERNET MARKETING AND CONSUMER DECISION PROCESS
4.3. UNDERSTANDING THE CONSUMER BUYING PROCESS
4.3.1. Kolter’s Model of Buying Behavior
4.3.2. Classification of Product-related Attributes
4.3.3. Two Basic Mechanisms about Social Process
4.4. PROPOSED MODEL FOR THE CURRENT STUD
5. INTRODUCTION TO CHINA’S AUTOMOBILE MARKET
5.1. OVERVIEW OF CHINA’S PASSENGER CARS MARKET IN 2007
5.2. THE PAST AND THE FUTURE OF CHINA’S PASSENGER CARS MARKET
5.3. CHINESE GOVERNMENT’S POLICIES TOWARDS CAR INDUSTRY AND INDUSTRIAL STRUCTURE
5.4. BEIJING’S PASSENGER CARS MARKET
6. EMPIRICAL FINDINGS AND DATA ANALYSIS
IN THIS CHAPTER, IT INCLUDES THREE PARTS: THE FIRST PART MAINLY INTRODUCES THE DEMOGRAPHIC
INFORMATION OF RESPONDENTS, INCLUDING GENDER, AGE, INCOME AND EDUCATION AND THE FIRST PART ALSO
INTRODUCES THE TYPE OF EMPLOYMENT OF ALL RESPONDENTS; THE SECOND PART OF THIS CHAPTER MAINLY
INTRODUCES THE CAR OWNERSHIP, THE PURPOSE OF PURCHASING THE CAR AND THE PURCHASING PRICE OF THE
CAR; THE THIRD PART OF THIS CHAPTER INTRODUCES INFORMATION SOURCE AND THE IMPORTANCE OF THE CAR
PURCHASE DECISION. IN THE EMPIRICAL PART, WE REPORT THE FOLLOWING STATISTICS. PLEASE KINDLY SEE
OUR EXPLANATION AND SOME EXAMPLES IN TABLE 6.1.1
6.1. PROFILE OF RESPONDENTS
6.2. CAR OWNERSHIP
6.3. INFORMATION SOURCE AND THE IMPORTANCE OF CAR PURCHASE DECISION
6.4. SATISFACTION OF CURRENT CAR
6.5. CAR PURCHASE CRITERIA AND IMPORTANCE OF EACH ATTRIBUTE
6.5.1. Examine the importance of each characteristic by comparing Mean (all respondents)
6.5.2. Examine the difference of the importance in means by gender (all respondents)
6.5.3. Examine the difference of the importance in means by age (all respondents)…

Source: Umea University

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Car Purchasing Behavior in Beijing: – An Empirical Investigation