Marketing Management Articles, Papers, Marketing Case Studies, Notes, Tips, Strategies, Resources

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Marketing Definitions

Marketing is the process of communicating the worth of services or goods to consumers, with the intention of selling the product or service. Marketing is an approach to link what services and products you are ...

Difference Between Goods and Services

Usually, goods and services are the results of human or nature efforts. A good is a tangible item utilized either once or repeatedly. A service is intangible. The tangibility characteristic signifies the ability to taste, ...

Marketing, What is it?

Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to someone else's products, services or values. Simply, if it ...

Role of Marketing, Nature of Marketing

'Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably. All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette ...

New Role of Marketing, Marketing Role in 21st Century

Marketing might think of its task as resolving the conflicting needs and interests of stakeholders. I suggest this because a focus on the word customer risks oversimplifying the real challenge... And as Jennifer's comments suggest, if ...

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