Consumer Decision Making Process, Consumer Behaviour

Consumer decision making has several steps. This presentation discusses about consumer behaviour, the steps of consumer decision making (Problem Recognition, Information Search, Evaluation of Alternatives, Purchase, Post-purchase Behaviour), importance of consumer behaviour to marketers, types of consumer buyong decisions like Routine Response Behaviour, Limited Decision Making.

The presentation also provides information about the Factors Affecting Involvement Factors Affecting Involvement Levels, Marketing Importance of Reference Groups, etc.

Format: PDF | Size: 632 KB

Source: NMMU

Consumer Decision Making Process, Consumer Behaviour