Foreign market entry mode – Developing the Industry Internationalisation model

The study on internationalisation dates back a long time. Regardless of this, there exist no theories regarding how various industries enter new markets, and by which mode of entry. This report tries to build a model with the intent to describe the differences in foreign market entry mode decision between industries. To be able to explain these differences, the foundations of our model are the relative degree of firm specific assets and also the need of local representation, and if the industry use the organization specific asset internally or externally…

Contents: Foreign market entry mode – Developing the Industry Internationalisation model

1. Introduction
1.1 Backgroun
1.2 Problem
1.3 Purpose
1.4 Research questions
1.5 Outline
2. Methodology
2.1 Choice of methodology
2.2 Scientific approach
2.3 Secondary Data: Choice of theory
2.4 Primary data
3. Theoretical framework
3.1 Introduction
3.2 Choice of theory
3.3 Uppsala Internationalization Model
3.4 Transaction Costs Analysis
3.5 Eclectic Paradigm
3.6 Modes of entry
3.6.1 Exporting entry modes
3.6.2 Contractual entry modes
3.6.3 Investment entry modes
3.7 Summary
4. Creating an alternative model
4.1 Introduction
4.2 Scientific influences – Deciding factors in the model
4.3 A new approach – The Industry Internationalisation model
4.4 Summary
4.5 Propositions
4.5.1 Finance and properties
4.5.2 Materials
4.5.3 Healthcare
4.5.4 Consumer discretionary
4.5.5 Industrials
4.5.6 Service
4.5.7 Transport
4.5.8 Information technology
4.5.9 Energy
4.6 Conclusion
5. Empirical Method
5.1 Research strategy
5.2 Data collection method
5.3 Sample selection
5.4 The Questionnaire
5.5 Response rate
5.6 Operationalization
5.7 Analysis of the material
5.8 Validity & Reliability
5.8.1 Validity
5.8.2 Reliability
6. Analysis
6.1 Introduction
6.2 Finance
6.3 Materials
6.4 Healthcare
6.5 Consumer discretionary
6.6 Building
6.7 Manufacturing…

Source: Kristianstad University

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Foreign market entry mode – Developing the Industry Internationalisation model