To Lead or to Follow?: A case study of an internationalization process

This Bachelor thesis studies the internationalization strategy of a Finnish label stock company, UPM Raflatac, in China during the late 1990’s. The purpose of this descriptive study is to facilitate the understanding of companies’ internationalization processes. This was done by studying UPM Raflatac’s internationalization strategy’s connection to the internationalization theories of the Uppsala model and the eclectic paradigm. The findings were established by presenting an Internet based questionnaire for the employees of the company. The results showed that the company did not have a country specific strategy and that the resemblance to the reference material was therefore limited.

Contents

1 INTRODUCTION
1.1 BACKGROUND
1.2 PROBLEM DISCUSSION
1.3 PURPOSE
1.4 RESEARCH QUESTION
1.5 LIMITATION
2 THEORETICAL FRAMEWORK
2.1 THE UPPSALA MODEL
2.1.1 MANIFESTATIONS OF THE MODEL
2.1.2 THE UPPSALA MODEL IN PRACTICE
2.2 THE ECLECTIC PARADIGM
2.2.1 THE ECLECTIC PARADIGM IN PRACTICE
2.3 ENTRY MODES
2.3.1 EQUITY MODES
2.3.2 NON-EQUITY MODES
3 METHODOLOGY
3.1 PRIMARY DATA
3.1.1 QUESTIONNAIRE
3.2 SECONDARY DATA
3.3 VALIDITY AND RELIABILITY
4 EMPIRICAL STUDY
4.1 UPM RAFLATAC
4.1.1 PRODUCT ASSORTMENT
4.1.2 INTERNATIONALIZATION
4.2 CHINA’S ECONOMIC TRANSFORMATION
4.2.1 TODAY’S SITUATION: ENTRY MODES AND FDI
4.3 UPM RAFLATAC’S INTERNATIONALIZATION PROCESS TO CHINA
5 ANALYSIS
5.1 THE UPPSALA MODEL
5.2 THE ECLECTIC PARADIGM
6 CONCLUSIONS
6.1 FUTURE RESEARCH
REFERENCES
APPENDIX

Author: Kaukonen, Ulla,Haapanen, Heta-Liisa

Source: Uppsala University Library

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To Lead or to Follow?: A case study of an internationalization process