New Role of Marketing, Marketing Role in 21st Century

Marketing might think of its task as resolving the conflicting needs and interests of stakeholders. I suggest this because a focus on the word customer risks oversimplifying the real challenge…

And as Jennifer’s comments suggest, if marketing is limited to pleasing customers, without having either the power or responsibility for squaring that with everyone else at the party, then it is likely to waste resources.

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New Role of Marketing, Marketing Role in 21st Century