Branding, Mergers & Acquisitions – Factors to Consider Before M&A

A quick scan of the business press over the years would reveal one common thread of business activity – mergers and acquisitions (M&A). Companies for a long time now have readily adopted this route to business domination and market leadership. Examples of glorious and often controversial M&As are galore in the business world – Procter and Gamble’s acquisition of Gillette, Adidas’s merger with Reebok, Mittal Steel’s merger with Arcelor.

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Source: Venture Republic

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Branding, Mergers & Acquisitions – Factors to Consider Before M&A