Project report Network marketing: Case study of Tahitian Noni International

More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was conducted by interviewing three PCs and the Swedish marketing manager of Tahitian Noni International (TNI). A model is presented to structure the empirical findings, which shows that it is mainly the bonus system that is the catalyst in the organization, but also the company’s educations are of importance.

Contents

1. INTRODUCTION
1.1 Problem statement
1.2 Purpose
1.3 Definitions
2. THEORETICAL FRAMEWORK
2.1 Branding
2.2 Networking
2.3 Education
2.4 Incentives
2.5 Business friendships & relationships
3. METHODOLOGICAL APPROACH
3.1 Selection
3.2 Qualitative interviews
3.3 Why a model?
3.4 Critical remarks
3.5 Ethical aspects
4. EMPIRICAL FINDINGS
4.1 The company Tahitian Noni International
4.2 External product promotion
4.3 External network promotion
4.4 Internal product enforcement
4.5 Internal network enforcement
4.5.1 The company’s knowledge transfer
4.5.2 The company’s motivation strategy
4.5.3 The uplines’ knowledge transfer
4.5.4 The uplines´ motivational actions
5. ANALYSIS
5.1 The company’s actions
5.1.1 External product promotion
5.1.2 External network promotion
5.1.3 Internal product enforcement
5.1.4 Internal network enforcement
5.2 Internal networking
5.2.1 The company’s knowledge transfer
5.2.2 The company’s motivation strategy
5.2.3 The uplines’ knowledge transfe
5.2.4 The uplines´ motivational actions
5.3 Combining the figures
6. CONCLUSIONS
REFERENCES

Author: Bråneryd, Camilla,Friberg, Tobias

Source: Uppsala University Library

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Project report Network marketing: Case study of Tahitian Noni International