internationalization

Foreign market entry mode – Developing the Industry Internationalisation model

The study on internationalisation dates back a long time. Regardless of this, there exist no theories regarding how various industries enter new markets, and by which mode of entry. This report tries to build a model with the intent to describe the differences in foreign market entry mode decision between ...

Breakout from Bollywood? Internationalization of Indian Film Industry

This paper focuses upon emerging economies as production sites and emergent players on global consumer markets. Using novel and original data, the paper studies the Indian film cluster in Mumbai, Bollywood. It argues that as the world’s biggest commercial film cluster and a conspicuous growth phenomenon in an emerging economy context, ...