The process of technology commercialization: A case study of project CHRISGAS

Introduction : We are confronted daily with signals of the global climate change, focusing on future prevention strategies. Fossil energy is said to spur global warming to a large extent, where carbon dioxide and greenhouse gas emissions are expected to peak in 2025 (Commission of the European communities, 2006). Europe is consequently faced to a challenge where efforts into energy efficiency and renewable energy are found on the top agenda. The nearby target is aiming at having 12% of the total energy consumption from renewables by 2010 (and 20% until 2020), focusing on new energy technologies and economically viable biofuels (Commission of the European communities, 2006).

Abstract

This thesis investigates, describes and understands the extensive process of technology commercialization. What stages there are, important aspects and implications. It is structured as a case analysis of project CHRISGAS development. CHRISGAS is a Swedish project, based in Värnamo, developing the technique of direct gasification of biomass to fuels.The work has its origin in the debate of the imminent climate changes, where society needs to reduce its reliance on fossil fuels. The automotive sector (particularly transport) is significantly reliant. However, current attempts to transition to biofuels have not completely succeeded. New, efficient technologies must be commercialized, and the technology of wood gasification is said to be particularly promising for launching the next generation of biofuels.

Contents

1 Introduction
1.1 Background
1.2 Project CHRISGAS (Clean Hydrogen-rich Synthesis Gas)
1.3 Problem discussion
1.4 Purpose
2 Method
2.1 Qualitative approach
2.2 Case Study
2.3 Data Collection
2.3.1 Primary and Secondary data
2.3.2 Interviews
2.3.3 The Empirical Interview Base
2.3.4 Translation bias
2.4 Validity and Reliability
3 Frame of reference
3.1 Technology commercialization process
3.1.1 1) Imagining insight
3.1.2 2) Mobilizing interest and endorsement
3.1.3 3) Incubating to define commercializability
3.1.4 4) Mobilizing resources for demonstration
3.1.5 5) Demonstrating contextually in products and processes
3.1.6 6) Mobilizing market constituents
3.1.7 7) Promoting adoption
3.1.8 8) Mobilizing complementary assets for delivery
3.1.9 9) Sustaining commercialization, realizing long term value
3.1.10 Time to market
3.2 Commercializing public research
3.3 Valley of Death
3.4 Theory conclusion
4 Empirical findings
4.1.1 The CHRISGAS technology
4.1.2 Initiation
4.1.3 Project management and incubation
4.2 Commercializing CHRISGAS
4.2.1 Mobilizing resources for demonstration
4.2.2 Valley of Death
4.2.3 Promoting and ‘selling’ the technology
4.2.4 Outlook for end products
4.2.5 Industry collaboration
4.2.5.1 Organizing for ‘company A’
4.2.5.2 Fuel Distribution
4.2.5.3 Automotive industry
5 Analysis
5.1 Project CHRISGAS Development up to today
5.1.1 1) Imagining
5.1.2 2) Mobilizing interest and endorsement
5.1.3 3) Incubating
5.2 CHRISGAS current position and implications
5.2.1 4) Mobilizing resources for demonstration
5.2.2 Project CHRISGAS Valley of Death
5.2.3 5) Demonstrating
5.2.4 6) Mobilizing market constituents
5.3 Future challenge
5.3.1 7) Promoting adoption
5.3.2 8) Mobilizing for delivery
5.3.3 9) Sustaining commercialization
6 Conclusion
6.1 Reflection upon study
6.2 Suggestions for further studies
References
Appendices

Author: Holmgren, Annie,Karlsson, Simon

Source: Jönköping University

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The process of technology commercialization: A case study of project CHRISGAS