War for talent: A study of business students employability

Globalisation has brought on dynamic markets and competition, and with that obliged companies to focus on long-term strategies and a greater focus on attracting, developing and retaining its employees. The present hunt for talent can be entitled as talent management, a concept that nowadays cannot be avoided. Talent management evidently not only affects companies, but also the newly graduates that are about to be employed. Students within business and economics are one affected group, since there is an increased competition for the most talented students within that field. Hence, it also concern different universities and Business Schools that offer education within the field as they are expected to provide students with certain skills before entering the working life. This leads us to an investigation of the following problem statement:How could a business student become more employable and how does a Business School respond to the requirements of the companies in the view of the war for talent?The main purpose with this study is therefore to obtain a comprehension of how newly graduates from Umeå School of Business (USBE) can become increasingly attractive among large organisations within the business world. In this qualitative study we wish to gain a deeper understanding of abovementioned issues and organisations’ talent management, and therefore we have used a hermeneutic perspective.Consequently, we have performed telephone interviews with people that are well acquainted with recruitment and human resource related issues at large companies in Sweden. The eight interviewed companies include; Öhrlings PriceWaterHouseCoopers, Sony Ericsson, Volvo Group, Nobia and Nordea, as well as three companies…

Contents

1. INTRODUCTION
1.1 THE STORY BEHIND
1.2 BACKGROUND
1.2.1 UMEÅ SCHOOL OF BUSINESS
1.2.2 EQUIS
1.3 PROBLEM
1.4 PURPOSE
1.5 LIMITATIONS
1.6 LAYOUT OF THE STUDY
2. RESEARCH CONSIDERATIONS
2.1 AUTHORS PRIMARY KNOWLEDGE
2.2 SCIENTIFIC PERSPECTIVES
2.3 SCIENTIFIC APPROACH
2.4 PERSPECTIVE OF THE STUDY
2.5 SECONDARY DATA COLLECTION
2.6 SOURCE CRITIQUE TO SECONDARY DATA
3. THEORETICAL FRAMEWORK
3.1 HUMAN RESOURCE MANAGEMENT
3.1.1 DEFINING HUMAN RESOURCE MANAGEMENT
3.1.2 RECRUITMENT STRATEGIES
3.1.3 RECRUITMENT CHANNELS
3.2 TALENT MANAGEMENT
3.2.1 THE HISTORY OF TALENT
3.2.2 THE WAR FOR TALENT
3.2.3 HOW TO WIN THE WAR
3.2.4 CRITIQUE TO THE CONCEPT OF TALENT MANAGEMENT
3.3 EMPLOYMENT
3.3.1 EMPLOYABILITY
3.3.2 SKILLS AND ATTRIBUTES
3.3.3 PERSONAL BRANDING
3.4 HIGHER EDUCATION INSTITUTIONS
3.4.1 BRANDING
3.4.2 NETWORKS
3.4.3 TALENT MANAGEMENT – WEAVE DEVELOPMENT INTO YOUR ORGANISATION
4. PRACTICAL METHODOLOGY
4.1 QUALITATIVE RESEARCH APPROACH
4.1.1 SEMI-STRUCTURED INTERVIEWS
4.1.2 CONSTRUCTION OF THE INTERVIEW GUIDE
4.2 SELECTION OF RESPONDENTS
4.3 CONDUCTION OF INTERVIEWS
4.4 ACCESS TO RESPONDENTS
4.4.1 SUMMARY OF INTERVIEWS
4.5 PROCESSING OF PRIMARY DATA
4.6 CRITICAL REFLECTIONS
4.6.1 TRUTH CRITERIA
5. THE COMPANY PERSPECTIVE
5.1 BUSINESS SCHOOL ABBREVIATIONS
5.2 INTRODUCING THE COMPANIES AND INTERVIEWEES
5.3 THEMES INVESTIGATED
5.4 HRCOMPETENCE
5.5 SONY ERICSSON
5.6 VOLVO GROUP
5.7 ÖHRLINGS PWC
5.8 CONSULTANCY AB
5.9 NOBIA
5.10 NORDEA
5.11 CAPITALBANK
5.12 SUMMARISING THE COMPANY EMPIRICISM
6. THE USBE PERSPECTIVE
6.1 ABBREVIATIONS
6.2 INTRODUCING USBE AND INTERVIEWEES
6.3 THEMES INVESTIGATED
6.3.1 USBE
6.3.2 USBE STUDENTS
6.3.3 TALENT MANAGEMENT
6.3.4 BUSINESS SCHOOLS NATIONWIDE
6.3.5 BRANDING & MARKETING
6.3.6 COMMUNICATION
7. ANALYSIS
7.1 ANALYSING THE COMPANY PERSPECTIVE
7.1.1 HRM
7.1.2 TALENT MANAGEMENT
7.1.3 EMPLOYMENT
7.1.4 BUSINESS SCHOOLS NATIONWIDE
7.1.5 USBE
7.1.6 EQUIS & CIVILEKONOMEXAMEN
7.2 ANALYSING THE USBE PERSPECTIVE
7.2.1 USBE
7.2.2 USBE STUDENTS
7.2.3 TALENT MANAGEMENT
7.2.4 BUSINESS SCHOOLS NATIONWIDE
7.2.5 BRANDING & MARKETING
7.2.6 COMMUNICATION
7.3 UNITING THE TWO PERSPECTIVES
7.3.1 BUSINESS SCHOOLS NATIONWIDE
7.3.2 USBE
7.3.3 EMPLOYMENT
7.3.4 EQUIS AND CIVILEKONOMEXAMEN
8. CONCLUSION AND RECOMMENDATIONS
8.1 FUTURE RESEARCH
BIBLIOGRAPHY

Author: Uddén, Sara,Karlsson, Lina,Hellqvist, Johanna

Source: Umea University

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War for talent: A study of business students employability