Marketing Articles - Management Articles

Marketing Definitions

Marketing is the process of communicating the worth of services or goods to consumers, with the intention of selling the product or service. Marketing is an approach to link what services and products you are offering with consumers who want and require such services and products. Marketing is an essential organizational function for gaining customers.

Difference Between Goods and Services

Usually, goods and services are the results of human or nature efforts. A good is a tangible item utilized either once or repeatedly. A service is intangible. The tangibility characteristic signifies the ability to taste, smell, touch and see which is missing in services. Example of goods: book, salt, shoes etc. Services are supplied by …