Car Purchasing Behavior in Beijing: – An Empirical Investigation

This report aims to provide a summary on young Chinese consumers’ car purchase behavior. The outcomes show that car purchasing decision is definitely an essential decision for many of Chinese. Consumers get information from different channels. The outcomes of the study also tells us that Chinese consumers just take “safety” as the utmost essential characteristic …

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A Study on the Relationship between Public Relations and Brand Strategy

Brand strategy is a useful way to strengthen competitive competence of products. However, the researches on how to implement a successful brand strategy using public relations were rarely found in the existing literature.The main purpose with my dissertation is to investigate the relationship between public relations and brand strategy…. Contents Chapter 1 Introduction 1.1 Background …

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Understanding consumer preference in the flower industry

A company does not function isolated in the market but instead has to work while acting,affecting and being affected by a number of other factors, such as competition, suppliers, customers, and demand change. This holds true for everyone, from suppliers and distributors to customers and governmental agencies. There are two types of relationships that a …

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Can you trust marketing messages?: Challenging a claim in the domain market?

Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a web-hosting domain-parking hotel so they can earn money through eyeballs advertising or click revenue while their sites sits unused? Parking hotels claim access to passive domain monetization through …

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The Store – The Physical Place of Branding

The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. These attributes are included in the abstract concept …

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Political Marketing: Brand Personality for Generation Y Thai Voters

Problem: What are the important characteristics in brand personality of political parties and leaders for Generation Y Thai voters? And how the parties should communicate them with the Generation Y Thai voters? Purpose: The aim of this thesis is to investigate and analyze the brand personality of the ideal political party and the ideal political …

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