Car Purchasing Behavior in Beijing: – An Empirical Investigation

This report aims to provide a summary on young Chinese consumers’ car purchase behavior. The outcomes show that car purchasing decision is definitely an essential decision for many of Chinese. Consumers get information from different channels. The outcomes of the study also tells us that Chinese consumers just take “safety” as the utmost essential characteristic …

Read moreCar Purchasing Behavior in Beijing: – An Empirical Investigation

A Study on the Relationship between Public Relations and Brand Strategy

Brand strategy is a useful way to strengthen competitive competence of products. However, the researches on how to implement a successful brand strategy using public relations were rarely found in the existing literature.The main purpose with my dissertation is to investigate the relationship between public relations and brand strategy…. Contents Chapter 1 Introduction 1.1 Background …

Read moreA Study on the Relationship between Public Relations and Brand Strategy

Retain your customers

Customer relations are of great concern for companies, today than before because the business environment is more competitive due to the increasing number of actors in the market. Regarding service firms, the relations are of even greater importance due to that services are more complex than products and also more correlated to the actual firm …

Read moreRetain your customers

Web site & customer value : from a marketing perspective

The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium of marketing, enhancing the marketing mix and endowing the marketing mix with new features; we also find that customer value …

Read moreWeb site & customer value : from a marketing perspective

Understanding consumer preference in the flower industry

A company does not function isolated in the market but instead has to work while acting,affecting and being affected by a number of other factors, such as competition, suppliers, customers, and demand change. This holds true for everyone, from suppliers and distributors to customers and governmental agencies. There are two types of relationships that a …

Read moreUnderstanding consumer preference in the flower industry

The Customer is God: Japanese Service Culture in Clothing Stores

When was the last time you were positively surprised by the service in a clothing store? This thesis explores Japanese service management in clothing stores and makes a comparison with Sweden. The thesis is divided into two major areas: differences between (A) consumers and (B) service. For the analysis, both quantitative and qualitative methods have …

Read moreThe Customer is God: Japanese Service Culture in Clothing Stores

Can you trust marketing messages?: Challenging a claim in the domain market?

Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a web-hosting domain-parking hotel so they can earn money through eyeballs advertising or click revenue while their sites sits unused? Parking hotels claim access to passive domain monetization through …

Read moreCan you trust marketing messages?: Challenging a claim in the domain market?

Personal Branding: How to develop and sustain a strong personal brand

Branding of people is a relatively new concept within the branding area. This concept has grown rapidly and its importance is increasing. Our purpose of this thesis is to describe how a strong personal brand is developed and how it is sustained. We also want to highlight what factors that determine who will succeed to …

Read morePersonal Branding: How to develop and sustain a strong personal brand

The Store – The Physical Place of Branding

The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. These attributes are included in the abstract concept …

Read moreThe Store – The Physical Place of Branding

Political Marketing: Brand Personality for Generation Y Thai Voters

Problem: What are the important characteristics in brand personality of political parties and leaders for Generation Y Thai voters? And how the parties should communicate them with the Generation Y Thai voters? Purpose: The aim of this thesis is to investigate and analyze the brand personality of the ideal political party and the ideal political …

Read morePolitical Marketing: Brand Personality for Generation Y Thai Voters