Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four “Ps”. By including both short- and long-term marketing strategies of each, you can create an even more profitable marketing mix.
This article discusses about 7 Ways to Improve Profit Through Both Long- and Short-Term Strategies.
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Source: Website Marketing Plan