Web site & customer value : from a marketing perspective

The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium of marketing, enhancing the marketing mix and endowing the marketing mix with new features; we also find that customer value …

Read moreWeb site & customer value : from a marketing perspective

Public attitudes towards the use of marketing and communication by global non-profit organizations

Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. Guerrilla marketing is seen as a …

Read morePublic attitudes towards the use of marketing and communication by global non-profit organizations

Marketing Mix

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four “Ps”. By including both short- and long-term marketing strategies of each, you can create an even more profitable marketing mix. This article …

Read moreMarketing Mix

Marketing Mix, The 4-P Recipe, Library Marketing Mix Example

This article discusses the marketing mix strategy within the library environment. The marketing mix is, summarily, the product (dresses or children’s books), price of same, places of distribution, and related promotional messages. The strategy is how these four work together to deliver optimal customer satisfaction. The product can be a good, service, idea, place, or …

Read moreMarketing Mix, The 4-P Recipe, Library Marketing Mix Example