pricing strategies - Management Articles

Calculation of Industrial Services

Background and problem discussion: We believe it is of high interest studying potential problems with costing industrial services based on the fact that literature have stated that manufacturing are moving towards becoming more service oriented, but at the same time literature is rather limited in terms of discussing costing of services. Based on this discussion …

Optimal Marketing Mix, Optimizing the Marketing Mix, Case Study

Today’s corporate leaders must direct their companies through an increasingly complex and risky business climate. Critical decisions often must be made very quickly and with incomplete information. The determination of pricing strategies, capital budgeting, sales force distribution, and marketing activity levels all fall within this paradigm. To complicate the decision-maker’s problem, budget constraints and manpower …