In this paper, we present the results of a pilot study in Denmark of cross cultural effects on Think Aloud usability testing. We provide an overview of previous research on cross cultural usability evaluation with a special focus on the relationship between the evaluator and the test user. This relation was studied in an experiment with usability testing of a localized clipart application in which eight participants from Denmark and India formed pairs of evaluator-test user. The test users were asked to think aloud and the evaluators’ role were to facilitate the test users thinking aloud and hereby identify usability problems with the clipart application. Data on the evaluators’ and test users’ behaviour were recorded and analyzed by coding and summarizing statistics on these behavioural events. The results show that Think Aloud Usability Test of a localized application is most effectively performed, in terms of number of think aloud events and number of usability problems found, when both the evaluators and the test users are local. These results are however limited to the Danish context and need to be investigated in other cultural settings.
Introduction: Systems risk refers to the likelihood that an IS is inadequately guarded against certain types of damage or loss (Straub and Welke, 1998). While some risks are posed by acts of God (e.g. fire, flooding, earthquakes), and external threats such as hackers and viruses, consideration should also be given to those dishonest employees intent on undertaking some form of computer abuse (Dhillon and Moores, 2001; Kesar and Rogerson, 1998). Against this backdrop, a number of researchers have addressed the extent to which those managers responsible for security are cognizant of the very nature of systems risk (Straub and Welke, 1998; Loch et al, 1992; Goodhue and Straub, 1991).
Author: Torkil Clemmensen, Shivam Goyal
Source: Copenhagen Business School
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