‘Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.
All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette engages in marketing to find out about the needs and requirements of shavers, banks engage in marketing research to find out about its customers financial services requirements, and the Inland Revenue engages in market research to find out about the needs and requirements of taxpayers and other clients.
This article provides information about marketing nature and its role.
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