Behavioural Science Approach to Management

The behavioural approach views the enterprise as a social organism. It is termed as behavioural sciences approach because it adopts a multi-dimensional and inter-disciplinary study of employees behaviour applying principles from behavioural sciences like psychology, sociology and anthropology. The objective is not only to study, but to predict the future behaviour of employees. Motivation, leadership, communication, group dynamics and participative management are inbuilt in this approach, as means of securing better employee performance and willing release extra energy towards cointributuion to the accepted goals of the organisation. Several sociologists and psychologists like Abraham H. Maslow, Douglass McGregor, Frederic Herzberg, Chris Argyris etc. have contributed towards the development and enrichment of this approach.

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Author: R Kannan

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