It is said that over two-thirds of the effectiveness of negotiation is determined by non verbal communication. Body language can therefore frequently provide valuable insight into a person’s feelings and attitudes. Gestures and facial expressions can communicate diverse emotions and attitudes. They are, however, often misleading due to the marked cultural differences in the use and interpretation of nonverbal cues.
This article analyzes the importance of understanding and recognizing differences in the use of non-verbal cues and body language of customers, especially those from other cultural backgrounds, to avoid costly misinterpretation during negotiation.
Format: HTML | Size: —
Author: Manie Spoelstra
Source: calumcoburn