First Impression Lasts: The First Meeting

When companies are conducting business you should meet up with the customer’s expectations. It is in the initial impression (the very first time the parties meet in a sales encounter) that the vendor fails to get this done, sometimes resulting in the potential customer dropping the entire considered a company deal with no further relationship …

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Designing for the cultural “other”

The process of globalization is opening new windows for Danish initiatives. The requirement for innovation and development of new areas as a consequence of the globalization will lead to radical changes and the IT businesses need to take active part in the development. But in order to understand and explain the globalization process we also …

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Cross Cultural Negotiation

The impact of international business in domestic markets compels us to ask a question: “How can we survive in this global playing field, and what can we do to run our businesses more effectively?” Nowadays, businesses of all sizes search for suppliers and customers on a global level. International competition, foreign clients and suppliers may …

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Negotiation Across Cultural Boundaries

It is said that over two-thirds of the effectiveness of negotiation is determined by non verbal communication. Body language can therefore frequently provide valuable insight into a person’s feelings and attitudes. Gestures and facial expressions can communicate diverse emotions and attitudes. They are, however, often misleading due to the marked cultural differences in the use …

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