The top management of every company is proactively involved in the process of developing the right organization culture. It is not just the responsibility of the human resource department. And why not, after all the corporate culture has a major impact on employee morale and productivity.
There are however many companies who view their corporate culture only as a recruitment tool and an element in employee motivation and communications. The focus is now shifting and organisations are realising that an effective corporate culture engages employees at a fundamental level, and translates that engagement into high performance. An effective culture also aligns with the business strategy to ensure the organisation meets its long-term goals.
This article discusses about organizational culture, strong corporate cultures and high performance, teamwork and innovation, role of HR, and examples of Microsoft, Patni computers, etc.
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