Project report Network marketing: Case study of Tahitian Noni International

More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was …

Read moreProject report Network marketing: Case study of Tahitian Noni International

BLOGGING FOR TRUST? An Examination of Executive Blogs From A Trust Perspective

In recent years, blogs, which can be described as online journals, have started to reach a broad audience. One type of blog emerging has been the executive blog, which is maintained by a person holding an executive position within a company. Theory suggests that one possible area of use for executive blogs is to build …

Read moreBLOGGING FOR TRUST? An Examination of Executive Blogs From A Trust Perspective

Public attitudes towards the use of marketing and communication by global non-profit organizations

Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. Guerrilla marketing is seen as a …

Read morePublic attitudes towards the use of marketing and communication by global non-profit organizations

SMS marketing for mainland China: A study on the preferences in push and pull ads

As an increasing number of people are logging on to the internet to do their shopping, it is imperative for a site to be accessible and usable. Nielsen’s heuristic method is one esteemed method that many web site developers use in their design work. One study suggests that online shopping needs most improvement with the …

Read moreSMS marketing for mainland China: A study on the preferences in push and pull ads

Competiveness among apparel manufacturers in Istanbul: An industry analysis

This paper is the result of a minor field study conducted in Istanbul, Turkey, during the period of November and December 2007. The purpose of the paper is to investigate the current business environment for apparel manufacturing in Istanbul. Research was carried out through an industry analysis in terms of competition and potential future development …

Read moreCompetiveness among apparel manufacturers in Istanbul: An industry analysis

The Circle of Life in Network Marketing Relationships: A Case Study of Tahitian Noni International

The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on relationships. The purpose of this thesis is to identify how a network marketing company establishes and maintains relationships with independent …

Read moreThe Circle of Life in Network Marketing Relationships: A Case Study of Tahitian Noni International