Can you trust marketing messages?: Challenging a claim in the domain market?

Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a web-hosting domain-parking hotel so they can earn money through eyeballs advertising or click revenue while their sites sits unused? Parking hotels claim access to passive domain monetization through …

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War for talent: A study of business students employability

Globalisation has brought on dynamic markets and competition, and with that obliged companies to focus on long-term strategies and a greater focus on attracting, developing and retaining its employees. The present hunt for talent can be entitled as talent management, a concept that nowadays cannot be avoided. Talent management evidently not only affects companies, but …

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Implementing CSR – Project Report

Corporate Social Responsibility (CSR) is not a new issue however it has recently started to get more attention. Mostly research has been conducted within the larger companies in many different aspects such as benefits with CSR, its financial impact and the implementation process. Since this is a matter that becomes more and more important in …

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Competence barriers to innovation: A study on small enterprises

Innovation is, in most cases, a necessity for firms in today’s changingmarket place. It has the potential to offer firms numerous advantages,including increased profit and growth. However, innovationis no easy process and there are many barriers and impedimentsto innovation that needs to be overcome in order to efficiently innovate.A study conducted by Vinnova (2007) showed …

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A Strategic Way of Performing Corporate Social Responsibility

One of the most recent trends among Corporate Social Responsibility (CSR) researchers is to study NGO-Business Partnerships. This type of cross-sectoral alliance is promoted as a way to manifest a CSR commitment as concrete actions, improving environmental and social problems in society. The purpose of this thesis was to investigate to what extent strategic partnership …

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