Retain your customers

Customer relations are of great concern for companies, today than before because the business environment is more competitive due to the increasing number of actors in the market. Regarding service firms, the relations are of even greater importance due to that services are more complex than products and also more correlated to the actual firm …

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The Customer is God: Japanese Service Culture in Clothing Stores

When was the last time you were positively surprised by the service in a clothing store? This thesis explores Japanese service management in clothing stores and makes a comparison with Sweden. The thesis is divided into two major areas: differences between (A) consumers and (B) service. For the analysis, both quantitative and qualitative methods have …

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