The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan.

The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country and become part of country‚Äôs branding strategy. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan by the help of corporate sector …

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Islamic Banking – An Alternative System

Islamic banking is an investment and financing system which expands globally. The Islamic banks have only been established for some 30 years but the banking system is based on long-going traditions within Islamic finance. The system is founded on ethical values and emphasises the well-being of society as a whole.Islamic banking is different from conventional …

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War for talent: A study of business students employability

Globalisation has brought on dynamic markets and competition, and with that obliged companies to focus on long-term strategies and a greater focus on attracting, developing and retaining its employees. The present hunt for talent can be entitled as talent management, a concept that nowadays cannot be avoided. Talent management evidently not only affects companies, but …

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Implementing CSR – Project Report

Corporate Social Responsibility (CSR) is not a new issue however it has recently started to get more attention. Mostly research has been conducted within the larger companies in many different aspects such as benefits with CSR, its financial impact and the implementation process. Since this is a matter that becomes more and more important in …

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A Strategic Way of Performing Corporate Social Responsibility

One of the most recent trends among Corporate Social Responsibility (CSR) researchers is to study NGO-Business Partnerships. This type of cross-sectoral alliance is promoted as a way to manifest a CSR commitment as concrete actions, improving environmental and social problems in society. The purpose of this thesis was to investigate to what extent strategic partnership …

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Efficiency in non-profit organizations

Background and problem discussion: The need for aid organizations is growing in pace with increase in natural disasters and poverty. At the same time the need for non-profit organization to be able to present results of some kind increases with the amount of money involved. The often quite long distance between people giving money to …

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Attracting capital: The business plan from the investors’ perspective

Introduction : Entrepreneurs, who want to turn an idea into reality, often face capital intensive investments. In some cases families and friends can help. In other cases suppliers can give credits on payments or the founders can postpone receiving salaries, but in almost every case, sooner or later, outside capital have to be added.The three …

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Born Globals – A New Phenomenon in the Field of Internationalisation

Problem:The internationalisation process of Born Globals is different than the internationalisation process of traditional firms and therefore Born Globals cannot be explained by the existing internationalisation theories. No model exists which can explain why Born Globals emerge even if different researchers have found many explanatory factors. Purpose:The main purpose with our dissertation is to investigate …

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How are strategy tools used in practice in a university context?

Many business schools teach the importance of using strategy tools when engaging in strategizing activities. Despite this fact there is an ongoing debate concerning what is taught in business schools and what is actually used in practice. In spite of this debate there has been little research done regarding how these strategy tools are used …

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