The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan.

The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country and become part of country’s branding strategy. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan by the help of corporate sector …

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The Store – The Physical Place of Branding

The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. These attributes are included in the abstract concept …

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Branding, Mergers & Acquisitions – Factors to Consider Before M&A

A quick scan of the business press over the years would reveal one common thread of business activity – mergers and acquisitions (M&A). Companies for a long time now have readily adopted this route to business domination and market leadership. Examples of glorious and often controversial M&As are galore in the business world – Procter …

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