The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan.

The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country and become part of country‚Äôs branding strategy. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan by the help of corporate sector …

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Market Segmentation, Targeting, Positioning, STP Steps

Market segmentation, targeting and positioning strategies enable an organization to gain competitive advantage in the market. Market segmentation involves dividing the entire market into groups containing identifiable consumers who seek similar benefits from a product. Next comes the task of targeting and product differentiation. In this, marketers must decide on the marketing mix to be …

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