The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan.

The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country and become part of country‚Äôs branding strategy. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan by the help of corporate sector …

Read moreThe role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan.