Marketing Management Articles, Papers, Marketing Case Studies, Notes, Tips, Strategies, Resources
Marketing is the process of communicating the worth of services or goods to consumers, with the intention of selling the product or service. Marketing is an approach to link what services and products you are offering with consumers who want and require such services and products. Marketing is an essential organizational function for gaining customers.
Usually, goods and services are the results of human or nature efforts. A good is a tangible item utilized either once or repeatedly. A service is intangible. The tangibility characteristic signifies the ability to taste, smell, touch and see which is missing in services. Example of goods: book, salt, shoes etc. Services are supplied by …
Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to someone else’s products, services or values. Simply, if it doesn’t facilitate a “sale” then it’s not marketing. Marketing is a four step process that begins with analyzing and defining …
‘Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably. All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette engages in marketing to find out about the needs and requirements of shavers, banks engage in marketing research to …
Marketing might think of its task as resolving the conflicting needs and interests of stakeholders. I suggest this because a focus on the word customer risks oversimplifying the real challenge… And as Jennifer’s comments suggest, if marketing is limited to pleasing customers, without having either the power or responsibility for squaring that with everyone else …
This is a small article providing information about marketing and its role in product development. The article also discusses about analysing the market and different techniques available to analyze the market to identify the requirement of a product. Format: HTML | Size: — Source: Blueprint Read This Article
Dramatic growth in direct marketing, an industry that now accounts for more than 50 percent of all advertising expenditures, offers measurability that is unparalleled in the marketing world. Direct marketing offers tremendous flexibility to market across multiple channels in concert, thereby maximizing the effectiveness of each single medium. Because direct marketing allows organizations to leverage …
Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four “Ps”. By including both short- and long-term marketing strategies of each, you can create an even more profitable marketing mix. This article …
This article discusses the marketing mix strategy within the library environment. The marketing mix is, summarily, the product (dresses or children’s books), price of same, places of distribution, and related promotional messages. The strategy is how these four work together to deliver optimal customer satisfaction. The product can be a good, service, idea, place, or …
Today’s corporate leaders must direct their companies through an increasingly complex and risky business climate. Critical decisions often must be made very quickly and with incomplete information. The determination of pricing strategies, capital budgeting, sales force distribution, and marketing activity levels all fall within this paradigm. To complicate the decision-maker’s problem, budget constraints and manpower …