MBA Project Reports, BBA Projects, Management Thesis, Dissertation
Problem: What are the important characteristics in brand personality of political parties and leaders for Generation Y Thai voters? And how the parties should communicate them with the Generation Y Thai voters? Purpose: The aim of this thesis is to investigate and analyze the brand personality of the ideal political party and the ideal political …
In order to grow, a company has to invest in many assets such as personnel, equipment and information. This investment stage is often very costly for the company, and the cash flow from the revenue-generating entities are seldom enough to finance all the new investments . To be able to finance these investments, the company …
Background: As companies are operating more and more globally, the need for increasingly coordinating and cooperating activities are becoming important. One solution to problems associated with work in globally dispersed teams can be to organize business activites, such as product development, virtually. A virtual setting for knowledge transfer is becoming a part of day-to-day activities …
Introduction : Corporate bonds issued by companies as an instrument that can be used to keep the company’s cost of debt down on the primary market. Those bonds can be bought by anyone and then sold on the secondary market, just like stocks or any other security. The bondholder is entitled to receive a certain …
For centuries, auctions have been used as an efficient market mechanism for selling or procuring goods. Over time, auctions have evolved from its very basic price call-out form to the much more sophisticated simultaneous multi goods design, the bulk of this dramatic evolution taking place in the later part of the twentieth century. Even though …
The after market is of great importance of a company’s competitiveness and an increasing part of its revenues can be derived from it. Remanufacturing, in focus of this thesis, is a great business opportunity and the European market has an enormous growth potential. In the USA it is a major business and the automotive industry, …
More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was …
Background and problem discussion: We believe it is of high interest studying potential problems with costing industrial services based on the fact that literature have stated that manufacturing are moving towards becoming more service oriented, but at the same time literature is rather limited in terms of discussing costing of services. Based on this discussion …
Show that the value stock premium is the key determinant of the fundamental index premium observed in Swedish empirical data and why fundamental indices tend to display superior performance metrics such as high Sharpe ratios. In sharp contrast with the pioneering research by Robert Arnott and all past Swedish research, I find hardly any evidence …
There are rumors in the mobile telecom industry today implying that a launch of a Gphone by Google might not be far away. By bringing both new technology and a new business model onto the mobile phone market, this occurrence could have a dramatic impact on the entire industry. The purpose of this thesis is …