MBA Project Reports, BBA Projects, Management Thesis, Dissertation
Brand strategy is a useful way to strengthen competitive competence of products. However, the researches on how to implement a successful brand strategy using public relations were rarely found in the existing literature.The main purpose with my dissertation is to investigate the relationship between public relations and brand strategy…. Contents Chapter 1 Introduction 1.1 Background …
Asia is the second largest market for the Canadian agri-food exports after the United States market. The competition in Asia has become more intensive in recent years as the agri-food sector in developed nations such as Australia, Canada, Europe, and the United States has increasingly relied on exports for growth because of their own slow-growing …
This thesis investigates the tendency to herd by 124 Swedish equity mutual funds over the period of 2000 to 2007. By employing the measure developed by Lakonishok et al. (1992) we find strong evidence of herding in the overall sample. The level of herding by the Swedish mutual funds seem to be higher than for …
Adjustment to a new culture is a slow and step-wise process, which can be facilitated by cross-cultural training. First, a comprehensive review of current theories about cross-cultural adjustment and different training techniques is presented. Then, the study looks at the preparation and training of expatriates at Ericsson in relation to these theories. In-depth interviews with …
This thesis will focus on the relation between funds performance and the fund managers. Since there is reason to assume that the manager personally brings an effect to performance, there should also be reason to suspect that a replacement of this manager ought to change the performance of the fund. The purpose of this thesis …
This dissertation investigates both theoretically and empirically the relationships between consumer satisfaction, productivity and profitability. In the research literature, there has been considerable disagreement regarding the possible combined effects of productivity and consumer satisfaction in achieving profitability. Some researchers believe that raising productivity and improving consumer satisfaction are compatible because improved consumer satisfaction decreases the …
In recent years, the government of the Hong Kong SAR intends to diversify the economic structure and make it a more knowledge-based and high value-added economy. Tourism is of course one of the key industries that the government focuses to develop. To grasp the growth of the international tourist arrivals, better infrastructure and wellorganized marketing …
The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country and become part of country’s branding strategy. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan by the help of corporate sector …
The aim of this paper is to investigate International Loss Compensation. The paper also assesses in what way Sweden could use the recent developments in Community law to increase competiveness by tax measures others than lowering taxes… Contents 1. INTRODUCTION 1.1. AIM AND DELIMITATION 2. BASIC PRINCIPLES OF SWEDISH INCOME TAX LAW 2.1. GROUP TAXATION 3. GROUP TAXATION, …
Customer relations are of great concern for companies, today than before because the business environment is more competitive due to the increasing number of actors in the market. Regarding service firms, the relations are of even greater importance due to that services are more complex than products and also more correlated to the actual firm …